Fox Ford Mazda Dealership
ClientFox Ford Mazda
LocationGrand Rapids, MI
Scale10,000 square feet
Insertion of a Mazda brand showroom into existing Ford dealership and improved visibility of showrooms, despite significant setback from road way.
Design a facility that would enhance sales and improve brand recognition for two contrasting auto manufacturers.
Highly transparent façade increases direct line-of-sight for sales staff and improves brand recognition by signage visibility from both interior and exterior.