Fox Ford Mazda Dealership
Project Details
Client
Fox Ford MazdaLocation
Grand Rapids, MIScale
10,000 square feetCompletion
2008Insertion of a Mazda brand showroom into existing Ford dealership and improved visibility of showrooms, despite significant setback from road way.
Objective
Design a facility that would enhance sales and improve brand recognition for two contrasting auto manufacturers.
Outcome
Highly transparent façade increases direct line-of-sight for sales staff and improves brand recognition by signage visibility from both interior and exterior.
