Fox Ford Mazda Dealership

Project Details

Client

Fox Ford Mazda

Location

Grand Rapids, MI

Scale

10,000 square feet

Completion

2008

Insertion of a Mazda brand showroom into existing Ford dealership and improved visibility of showrooms, despite significant setback from road way.

Objective

Design a facility that would enhance sales and improve brand recognition for two contrasting auto manufacturers.

Outcome

Highly transparent façade increases direct line-of-sight for sales staff and improves brand recognition by signage visibility from both interior and exterior.