McDonald’s Time Square

Project Details

Client

McDonald's Corporation

Location

New York City, NY

Scale

11,199 square feet

Completion

2019

Since 2017, Progressive AE has been a part of McDonald’s $6-billion-dollar plan to overhaul more than 14,000 U.S.-based restaurants. The major remodel program is McDonald’s biggest renovation in decades and showcases the organization’s dedication to smart restaurant design. In just two years, our retail design team has worked with McDonald’s to renovate more than 70 locations throughout Michigan and New York.

  • The 11,199-square-foot building will be one of the busiest McDonald’s in the United States.
  • Three levels of floor-to-ceiling glass provides views into the heart of Times Square
  • The 9,280-square-foot billboard is the third-largest in Times Square
  • 18 digital kiosks, Guest Experience Leaders and table service await guests
  • 173 seats in a variety of arrangements adapt to customer preferences

 

“Designed by Landini Associates and Progressive AE, this new McDonald’s flagship adopts a more composed and at the same time bold approach to restaurant design, creating a calm environment. The three-story glass curtain wall provides customers with spectacular dining room views out into the heart of Times Square.

-QSR Magazine