Sharpe Collection: Land Rover and Jaguar

Project Details


The Sharpe Collection


Grand Rapids, MI


20,545 square feet





Luxury car brands require firm adherence to brand guidelines and innovative thinking to create quality and consistent customer experiences. The Sharpe Collection’s new Land Rover and Jaguar dealership puts the guest experience at the forefront of the buying and owning process.

Owners waiting for their vehicles to be serviced can take advantage of multiple amenities. The heated and air-conditioned drop-off bay ensures a comfortable client experience in all seasons. The customer lounge includes a kitchenette with coffee service, standing-height bar with stools and tabletop outlets, and a traditional seating area with TV. For customers who need a quiet space to work, private offices with full-glass doors feature a desk, power outlets, and digital connections. Adults can browse the nearby merchandise space featuring brand-exclusive parts and accessories, while an enclosed “Kids Zone” gives the dealer’s youngest customers a place to play while waiting.

The showroom is divided in half between the Land Rover and Jaguar brands, with sales desks on both sides. Visitors are greeted at the door by a receptionist and dual branding to indicate the two sides of the business. Floor-to-ceiling windows ensure visibility throughout the space and give those passing by the opportunity to view the activity and product within. Modern finishes and furnishings complete the dealership’s high-end look and feel.

The building received an Excellence in Construction Award from Associated Builders and Contractors, Inc.