LocationGrand Rapids, MI
Scale32,500 square feet
Brand expression, talent attraction, and community engagement drove the design for United Bank’s branch and corporate office remodel.
Previously met by a stark lobby, visitors are now greeted by a reception desk with visual connection to nearby tellers. Specially chosen furniture helps break down the barrier between financial professional and customer, creating a more intimate and welcoming banking experience.
Warm, home-like furnishings and finishes featuring wood textures and clean lines mark the look and feel of the space. The new employee break room provides a private space for employees to relax on their own or connect with colleagues away from customers.
The organization’s brand palette and signifying blue color is woven throughout public and back of house spaces. It also adorns the interior wall of the revitalized stairwell where old exterior walls were replaced with full glass paneling, giving the previously forgettable building an unforgettable look.